Much has been made in industry publications about the Oscars snubbing both Wall*E and The Dark Knight in the Best Picture category. (Sidenote: both those films made my Top Ten of 2008.) The claim reads as follows: In order to reverse the recent trend of declining ratings for the awards show, the academy needs to nominate films Joe Six Pack has actually seen, the ones which make a lot of coin in the theater, as opposed to the "real" best movies of the year. This way, the viewer can play along at home, making the ceremony much more interesting and relevant. When films like Slumdog Millionaire, The Reader or Milk get the nod, it further affirms the perception Hollywood is out of touch with the mainstream.
I have to ask one question which one one seems to bring up. What's the point? If we were to hand out Oscar statues for Best Box Office or Most Popular, then Paul Blart: Mall Cop would be in the running for an award. And isn't the People's Choice Awards designed for this very purpose? Since when did nominations become less about the quality of the work than about what the people have a vested interest in?
One of the great saving graces of awards for any industry is that each organization is able to recognize artisits who wouldn't normally be recognized. What is Mad Men's average rating, yet it won Outstanding Drama Series? 30 Rock is in the same boat. In the last 13 years, the high water mark-ratings wise-for the telecast was back in 1998, when Titantic made James Cameron King of the World. We can view this telecast as an abnormality because of the phenomenon the movie turned out to be with tweens and Leo Dipcario-obsessed fans. But lets kick the tires anyway.
A $600 million grosser is the States alone, Titanic easily outpaced every other flick at the box office. It would take the combined efforts of #2-4 on the 1997 money list to eclipse the film domestically (Men in Black $250.69 million, The Lost World: Jurassic Park $229.08 million, Liar Liar $181.41 million). Each of the five nominated films that year ranked within the top 50 money wise. Certainly the telecast was helped by the household name recognition the Best Picture nominees brought to the table; no one will dispute that. And ratings show the kudo-fest is helped anytime popular movies are included among the big nominations.
But I argue something else. It is not about the ratings, silly. It's about honoring the craft, bringing movies to a wider audience who may not have seen them. In a time when absolutete garbage like Four Christmases can make a staggering $120 million (or the $94.5 million payday for Beverly Hills Chihuahua), does it make any sense to fly off the handle when the "most popular" movies aren't included in the Best Picture category? It's widely known viewers will watch anything with pretty people or explosions. They'll sit through mind-numbing suckitude like American Idol (sorry guys) instead of giving Studio 60 on the Sunset Strip a chance. Just look at the weekly television ratings. What kind of show dominates? Reality. The stuff which doesn't demand the audience think.
Isn't the idea of an awards show to shine a spotlight on the best films of the year, regardless of how much money they made? If we're just going to give the nominations to the perceived most popular flicks of the year, why should anyone try to make anything for the sake of art? Each studio should submit a list of films they plan on making, along with the attached talent, at the beginning of every year. At that point, through a vote of the citizenry, each category is filled with nominations regardless of the actual product. It would place a premium on what the people think and thereby assure massive viewer tune-in to watch their faves get love.
But here's the problem: what sounds good on paper-or to Joe Six Pack-isn't necessarily good product. Reese Witherspoon, Vince Vaughn, Jon Voight, Dwight Yokam, Tim McGraw, Robert Duvall, Sissy Spacek, Jon Favreau, Mary Steenburgen and Kristin Chenoweth sounds like a pretty dang good cast in a family comedy, right? The result-the aforementioned Four Christmases-is perhaps the most vile piece of dreck which came out last year. Who wants to see THAT nominated for anything aside from a Razzie?
Here's one more point. The Oscars and Grammy's and Emmy's are all industry awards to show appreciation for the industry. Bowing to outside pressure would be akin to consumers at any local store being able to vote for the "Best in the District" award. A store may have terrific sales numbers, high consumer satisfaction, zero turnover, zero shrink...all factors which would qualify them as a "Best" store, but if the consumers at another, lower performing store, vote that store in, what should corporate do?
No, stop the bellyaching about The Dark Knight or ratings or anything else. Allow the academy to expose the public to new films, stories and experiences outside their tiny little bubbles. We don't have to agree with them; in fact, we can debate picks and winners until we're blue in the face. (Crash is still rubbish, by the way.) That's part of the fun. The public has the People's Choice Awards. The people who actually care about legit film awards have the Oscars.
Originally posted on: The Movie Rambler

